There’s a concept from intelligence analysis often referred to as the 10th Man Principle. The idea is simple, but challenging: if nine people around the table agree on something, the tenth person is obligated to assume the opposite is true—and then work backwards to prove it. Not to be contrarian for sport, but to protect […]
Tag: ooda
AI and Competitive Advantage
Using AI effectively is a competitive advantage. Conversely, not using AI where possible or practical is likely harming your business. There’s a framework I talk a lot about called the OODA Loop. This decision framework stands for Observe, Orient, Decide, Act. I’ll unpack this framework more in other posts but know the essence of this […]